Richard Ingham


Websites 101 – Content Creation and Management (CMS)

Jun 10, 2020 | Content Creation

Content is King!

You’ve probably heard that phrase before – it’s bandied about a lot.  In simple terms, what it means is that good content gets more views and shares and works better in getting you up the search engine rankings.

In relation to your website good content that’s relevant to the subject of each page gets brownie points from the search engine spiders – and also engages the human reader.  As these are the two things that bring you traffic – and then convert it to sales – that’s quite important.

Of course, everyone can write and nobody knows your business as well as you do.  But when it comes to your website it’s a good move to engage a professional who can create copy that gets maximum reader-engagement and persuade them to take action.

A content-rich website
Keeping your website updated regularly is also important.  If your website never changes, the search engine spiders will visit it less frequently.  That means adding good content regularly is something that should be at the top of your list.

If you’ve paid for a professional copywriter to create the content for your site, tampering with this isn’t advisable, but it’s easy if you have a blog section on your site.

A blog allows you to:

  • Add focused content around your key words so your website is content rich
  • Provide added value for your website visitors with good advice and sharing of knowledge
  • Share valuable material on social media that brings people to your website.

Being in control
You don’t want to have to chase your web designer to add blogs every couple of weeks, so it makes sense to have a Content Management System (CMS) so you can add content yourself.

This may sound technical for some people, but most CMSs are easy to use and your web designer should be able to give you a guided tour to get you started.

A good blog will also need a royalty-free image – and you can find suitable images at site such as:

There are many more, but DON’T use images from Google images.  Many of them are subject to copyright – and there’s no way of knowing, until you’re contacted by the image owners lawyer and have a huge fine to pay!

The best way to keep your content fresh is to have a schedule for adding relevant content to your site