Richard Ingham


Unlocking Your Website’s Potential

Mar 21, 2024 | SEO

Written by Miles Marketing.

3 Practical SEO Tips that you can do today

We all want to be found online for our products and services and in most cases where you offer a niche product of services this is easy, but when you are up against large companies with big budgets its hard to be found organically through search.

Your website needs to be optimised for search engines.

Search Engine Optimization (SEO) is the key to improving your website’s visibility and driving organic traffic. If you’re looking to get found online, Navigation Web is here to guide you through three practical SEO tips that you can implement on your website today.

One of the things to remember about search engines is that they want to provide the most relevant results for the specifics of the search and the more your website has about your specific niche, the more the search engines will think your site is an authority in this area and hence is more likely to pick your site to show people.

Content is King: Optimise with Words

One of the fundamental aspects of SEO is ensuring that your website has enough high-quality content. Search engines like Google prioritise content-rich pages because they provide value to users. When it comes to optimising your content, keywords play a crucial role. Keywords are the words and phrases that users type into search engines when looking for information.

To ensure your website ranks well, incorporate relevant keywords naturally throughout your content.
However, avoid keyword stuffing, as this can lead to penalties from search engines.

Aim for an optimal word count of at least 1000 words per page. This length provides enough space to include relevant keywords and valuable information while keeping users engaged.

Furthermore, consider creating long-form content such as comprehensive guides, tutorials, or case studies. Not only do longer pieces tend to rank higher in search results, but they also establish your website as a credible source of information within your niche.

Keep it Fresh: Regularly Update Your Content

Being new and fresh matters, you need to make sure you keep your website updated regularly. Search engines prefer websites that regularly update their content because it indicates relevance and authority. One of the most effective ways to keep your website fresh is by maintaining an active blog.

Blogging allows you to consistently publish new content related to your industry or niche. By addressing common questions, industry trends, or sharing insights, you not only provide value to your audience but also attract search engine crawlers. Additionally, internal linking within your blog posts helps search engines navigate and index your website more effectively.

Consider implementing a content clustering strategy, grouping related blog posts together under broader topics or themes. This not only enhances the user experience by providing comprehensive information but also signals to search engines that your website is an authority in your niche.

The more content the search engines can find on your site about the search for term, the more likely you will be positioned above your competition.

Harness the Power of Backlinks

Backlinks, also known as inbound links, are crucial for SEO success. These are links from external websites that have a hyperlink back to your website. Search engines view backlinks as a vote of confidence in your content and website authority. The more high-quality backlinks you have, the higher your website is likely to rank in search results.

There are several strategies to acquire backlinks:

  • Guest Blogging: Contribute guest posts to reputable websites within your industry. In exchange for this favour and for providing valuable content, you can include a backlink to your website in the author bio, within the content itself or by providing a quote.
  • Broken Link Building: Identify broken links on other websites and reach out to the site owners with a suggestion to replace them with a link to relevant content on your website.
  • Content Promotion: Promote your content on social media platforms, forums, and online communities to increase visibility and attract backlinks naturally.
  • Influencer Outreach: Collaborate with influencers or industry experts who can share your content with their audience, potentially leading to backlinks from their websites or social media profiles.

In conclusion, optimising your website for search engines requires a combination of strategic tactics and consistent effort.

With little technical skill you can work on these three areas without the need for specialist help, but with all things in life, calling in an expert is always the best solutions. With Navigation Web, we can pick up your SEO tasks and make a difference to your visibility. We work on technical SEO that requires a level of skill and understanding of the back end of your website.

It’s important to remind you, as the reader, that SEO does not work overnight. It does take months for your site to gather momentum. This is not down to us doing our job; it’s down to the search engines indexing your website and seeing that you are consistent over time.

One of our long-standing clients, Miles, From Miles Marketing, said, “Richard and his team not only built my website but have set up the SEO that is now starting to show results. Being discovered online is about investing time and energy in content creating and being patient.”

By focusing on content quality, freshness, and backlink acquisition, you can improve your website’s visibility and attract more organic traffic. At Navigation Web, we specialise in building SEO-friendly websites on WordPress, ensuring that your online presence stands. Contact us today to unlock your website’s full potential and achieve sustainable online success.