Richard Ingham


How can AI be used?

Jul 10, 2023 | AI

Back to our main topic, the use of AI in your website. While not totally refined as of right now, it can still be used to make your website more efficient or accessible.

Chatbots – These are the most common use of AI in websites. An AI chatbots main purpose is to assist your customers with their questions. As well as offer personalised recommendations and handle basic support requests. Not only can this improve customer satisfaction, it can lessen the workload on your team.

Data Analysis and Insights – Utilising AI to analyse a large amount of data, as well as highlight important insights, is a very valuable use of Artificial Intelligence. This can help you understand your customers’ behaviour, identify trends, optimise your pricing and make data-driven decisions.

Cybersecurity – Protecting your business from online threats (such as hackers and spambots) is a very important factor in building a website. You can use Artificial Intelligence to recognise the patterns of cyber-attacks and respond to suspicious activity going on.

Virtual Collaboration and Communication – Use AI-powered collaboration tools that facilitate remote work and team collaboration. These tools can assist with managing projects, assigning tasks to your team, sharing documents and virtual meetings (Zoom, FaceTime, Skype).